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     Challenger Jaleel Bianco quickly responds to Councilor Ercellini's slippery slope argument.  He publishes a  meme with Ercellini's head superimposed on a panda referring to him as a "panda-er" because Ercellini is pandering to his constituents' interest in fighting the grocery store.


     Using an APPEAL TO EMOTION, tweet the response to the meme.

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  1. APPEAL TO EMOTION: A fallacy in which an attempt to convince another is made by appealing to the strong feelings of the audience and not to the factual strengths or weaknesses supporting the argument. For example, if you were trying to convince others of the importance of a city providing free dance lessons to toddlers, an appeal to emotion would detail how cute the children would look in their dance costumes and not address evidence connecting dance lessons to academic performance future wage earnings..

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Not unexpectedly, Jaleel Bianco seizes upon Councilor Ercellin's evasion of his call for his action. Challenger Bianco tweets a stinging rebuke: "Ercellini refuses to address his "strategy" for costing Dawes a lot of money for the privilege of delaying construction of Triple F by 6-10 months.   Is he trying to create more work for his fellow lawyers?” As Ercellini's advisor, you suggest that he should not respond to the specifics of the tweet but should try to discredit Bianco who is gaining some traction in the local social  media.  Your client agrees and tells you to review Bianco's background (see the first blog post) and capitalize on some fact, no matter how insignificant, that will make him seem less connected to Dawes or less able to suggest ways to manage the proposed Triple F store development. You do some of your own investigating and uncover a note in Ercellini's college files suggesting that Bianco had once failed to properly and full
          Later that same day, Challenger Bianco publishes a website which reads like a thesis on urban planning. He explains how zoning laws cannot be changed to stop a project which a city knows is underway.  Bianco reviews the ten most recent court cases in which developers (like Triple F and other big box retailers) have sued the cities which were delaying approval of their permits, won court orders forcing the cities to issue the permits and awarded the developers large sums for their legal fees.  He then provides his own analysis of what Triple F's legal expenses would be and areas that the store might agree to some form of compromise before final plans are created for the store.      He tweets a link to his website (JustBeHonestErcellini.net) and includes the following message:      "If #PandaerErcellini won't tell his folks the truth, I will: neighbors can likely get some improvements from Triple F if they negotiate in good faith now, not after a lawsuit is start